Netflix begins testing AI Discover with mood-based movie and series recommendations
Netflix has started gradually rolling out the AI Discover tab in the U.S.: it selects movies and series based on mood, interests, and available time.
On November 3, Netflix began testing a new tab on supported televisions. For now, access to it is granted to a small group of English-language service users in the U.S.
In AI Discover, users can select a theme such as 'Something light,' 'Scare me,' 'Family night,' or 'Quick watch,' after which the service will display suitable recommendations. Users can also refine their request, restart the selection process, or indicate which options they no longer wish to be suggested.
The feature operates based on a new intelligent layer at Netflix that incorporates real-time feedback. The company refers to the tab as a testing ground: based on user reactions, it will decide which tools to refine and transfer to the main interface. Access is planned to be expanded in the coming weeks.
